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Today we will cover the different ways to market your ''IB(Introducing Broker)/White Label business'' or ''Start Up FX Brokerage''.
After you have a product ready, the first thing you need to do to make your first earning is to establish your online presence
There are many paid and free techniques to do that so your business can start collecting hot prospects to boost your sales. Below are some of the ways to get you started on building your brand online.
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Email Marketing :
Email Marketing perhaps is one of the most common and easiest way to bring people to your website and promote different offers altogether however is most of the times overlooked. With email marketing you're able to add your own custom company logos and banners to call people to action and sign up for your services.
There are many online email marketing service providers starting under $5 per month.One notable platform is MailChimp which offers a free service to send up to 12K emails per month for free to 2K subscribers.
SMS Marketing :
SMS marketing same like email is perhaps one of the most over looked marketing methods. It has an impressive industry average open rate of 80% because for most people checking the phone is the first thing to do when they wake up. With the technological advancements in the world people now rely more on their phones than ever.
The cost for SMS Marketing vary from $0.01 USD to $0.05 USD depending on the usage of the keywords
Social media is a very powerful tool and a key to help you increase your online exposure. Using these platforms you can start promoting any business right away by simply creating a business page on any of the platforms and provide relevant content consistently
Depending on the Geos you're targeting there are many good platforms such as
Facebook(biggest platform with almost 22% of the worlds population active),
VK(alternative to FB for CIS region), Twitter, YouTube,Instagram,Linked IN etc.
Making your business page is free of cost on these platforms, you can post content and wait for the traffic to come or do some paid marketing to boost the results as it fits your budget.
Starting your own blog is also one of the best ways to establish worth in the market. If you write unique relevant content that your audience is interested in then that will help you in a lot of ways since new traders are always looking for advice and expert opinion that will help them to become better and more successful.
Blogging also gives you a boost in Search Engine Optimization which helps you get better ranking on Google search engine and gives you links to put on the social media platforms to drive more traffic to your website.
Forums & Groups:
Forex Forums and Groups attract a lot of people because of the resources they provide to their customers. You can easily find Forex related forums and groups online via google and create your profile there.
Always remember to leave insightful comments and solutions so people can recognize you as an authority in your niche. Also by adding a link to your website/social media page you can divert some of the traffic to your website and offer your products and services there.
Online Marketing has grown a lot over the years with new technologies being introduced every day, many big companies are using multi channel or omni channel approach when it comes to their marketing strategy to create an online presence.
The above discussed methods are just few of the free methods to create your online presence but the key here is rather than focusing on one channel more than the other it's always a good idea to do A/B tests specially when doing paid marketing to know which channel or product sells better so as to emphasize more of your efforts on what makes you money!
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